Well, hello! 

As a kid, I was known to spend an unfortunate amount of hours on my computer. Whether it be downloading typefaces or learning how to use my grandfather's antique film camera, I was constantly absorbing information. While the rabbit hole-ism still continues to this day, I’ve learnt to reshape an otherwise concerning trait into an advantage. 

As someone who is fascinated by design, data and human psychology, I believe I was a product designer in disguise long before the term became popular. One of my first jobs was at Fairmont Hotels, where I used data and user feedback to help make informed decisions when improving their customer service and inventory applications. In school, I took the path of learning ethnographic research and design principles which helped hone my critical thinking skills. Today, I consider myself privileged to be able to apply that mindset to create impactful digital products. 

Outside work you'll find me curating small music events, checking off buildings on my Toronto Architecture guide book and taking photos with my Nikon film camera.  

Now that we're pals, why don't you check out a case study or get in touch!